Gartner: What it takes to measure customer experience
Measuring CX is vital, but difficult, to do, according to Gartner, as there are hundreds of metrics to choose from and various levels within an organisation to which they should be applied.
Measuring CX is vital, but difficult, to do, according to Gartner, as there are hundreds of metrics to choose from and various levels within an organisation to which they should be applied.
Voice is starting to redefine how consumers buy brands. Brands will increasingly have to navigate a world that doesn’t have a traditional user interface — zero UI.
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
We need a different culture of work. Don’t name it “New Work”, there is nothing new we need. We just need to go 50 years or so back and remember old values and culture.
In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.” (Burry shorted the mania- and fraud-filled subprime mortgage market and made a mint in the process.)
With regulatory pressure looming, Google is spending heavily for its cloud business, hardware products and A.I. assistant.
Forrester just published his new Cross-Channel Campaign Management Wave Q1 2018
Avoid being slowed off and get inputs within 5 areas of native advertising that will get special attention in 2018.
SAP study reflects people are selective about what data they’ll share and why
GE was going to own the Industrial Internet. Suddenly, it doesn’t. What happened?