Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.
We’ve seen a number of new titles crop up in recent history – chief data officer, chief experience offer and, in a few unfortunate instances, chief magic officer. Whether these roles have staying power remains to be seen, but they’re about to be joined by another new kid in the C-suite: The chief artificial intelligence officer. Or something like that.
Seeding Alliance, a native advertising developer and marketer in Germany, have carried out a survey among industry experts.
Today a post about something different… but something which will affects for sure many of us.
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates.
The World Media Award will take place April, 6th 2017 in London. The GroupM network is the shortlist winner with 50% of the list of 32 nominations.
Accenture Interactive is in talks to set up in-house media trading desks for a number of clients as the consulting giant’s digital arm threatens to move further onto the ad industry’s turf…
Have a search for the hashtag #digitalrumble on Twitter and post your own #digitalrumble!
First of all please excuse that this article is in German. It’s based on an open letter to the digital industry with a focus on german speaking region. — Christian Meyer ist Senior Media Manager Europe und Head of Digital bei der Theo Müller Gruppe. Sein offener Brief vom 1. September 2016 hat einige Gemüter erregt…und dies kurz vor dem wichtigsten Event in der Branche, der DMEXCO.