“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”
“Technology changes exponentially; organizations change logarithmically.” Scott Brinker described this observation as “Martec’s Law” five years ago, but I think the same can be said beyond the world of marketing technology to digital transformation in general.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – …
Over the next 10 month Google+ will be shut down for consumers. This was not only because of the security lapse…
Leo Bertelli was gracious enough to invite Brian Solis for an interview on the state and future of CX. The conversation was so engrossing that I wanted to share it with you here. I hope it helps you! What do you think have been the most significant advances in CX in previous years? You can’t talk about customer experience if you don’t appreciate what the word experience means – and as the author of a book on experience design, I struggled…
Dean Evans, CMO of Hyundai Motor North America, joins Digital Analyst, Anthropologist and best-selling author Brian Solis to discuss the evolution of customer behaviors and expectations, how to modernize customer journeys and experiences and the importance of customer-centered digital transformation and innovation.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research. The data, from 4C Insights, indicates that Facebook’s enduring performance can be attributed to strong return on investment for marketers dispelling any fallout…
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Leading by Vision – Success Stories