“If you put 20 executives in a room and ask them to define ‘digital’, you are guaranteed to get 20 different answers,” says Anand Eswaran, Corporate Vice President of Microsoft Services and Microsoft Digital. That’s the reality: most companies’ leaders feel overwhelmed by technology, and they’re not sure where to begin or how much money and time spend on Digital Transformation.
This is the story about a coffee and Lisa, my personal #CX, Customer Experience Guru @ Adobe
Columnist Mark Ritson recently suggested it was to late for the ‘big five’ ad agency groups to save their souls – was he right?
Have you ever heard about ROI, the Return on Innovation?
In the second article of his CX series, Johannes Ceh looks at the human and cukltural aspects of transformation into a customer-focused organisation, as well as the skills that go beyond pure digital.
“Digital transformation is more than a buzz word even though it has definitely achieved that status. In reality, digital transformation is one of the most promising business movements modernizing constructs and models for a digital economy…”[ref]Brian Solis, https://www.linkedin.com/pulse/2017-state-digital-transformation-brian-solis/ Read this summary from Brian Solis of the report “State of Digital Transformation” and get a free […]
The move by the standards-making body shows that blockchain is growing up.
Manufacturing, finance, and retail are the industries with the most executives successfully leading digital projects, according to a report from Constellation Research.
Who was the first to use content marketing? Who made it popular? Check this infographic chronicling the evolution of content marketing.
Every year the same… everyone is in dmexco fever. Many meetings, many hours walking from booth to booth and burning feeds at the end of the day. Everyone is busy and has less time during the fair, just shouting out buzzwords and phrases.
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Leading by Vision – Success Stories