Gartner: Reviews for Multichannel Campaign Management
Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
It used to be that organizations had individual clouds for their marketing and sales efforts as a way to pull together data, with each cloud holding information for just one area of the company. But just like the customer journey is changing, so too is how we manage it.
What are the best, most useful content marketing tool? Lilach Bullock shares her favorites in this list of content marketing tools.
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).
In this ‘post-platform era,’ he says, organizations need to catch up.
The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.
In this interview, Karen offers a new perspective on marketing automation, focusing on using it for engagement in addition to generating a pipeline and revenue. Watch as she explains the need for marketing automation and account-based marketing alignment for better results; and AI’s role in the future of marketing automation
New York City-based blockchain ad tech firm MadHive thinks so.