We will see a new Internet raising up, a peer-2-peer Internet of trust. This is not about web 2.0 or web 3.0, it’s a fundamental change. We can name it “Process Cloud” or just “Cloud 2.0”. Today data or software (SaaS) is within the cloud, with blockchain processes will be done in the cloud.
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?
The digital landscape is changing. Changing is our personal way to communicate and how we consume information. More and more is digital and marketers have more and more data about us which they can use for their marketing communication. The question is what is the best digital marketing solution? First of all: There is no […]
Digital Marketing solutions are available like sand on a beach and every solution claims that is the best and only solution. Are they delivering the marketing and communication need?