chiefmartec.com released the 2017 edition of the marketing technology landscape
Blockchain technology presents vast opportunities for brands, from ad delivery verification to the safe storage of data, so marketers should get to grips with the technology now.
Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products.
Amazing what happened in the new “Garner Magic Quadrant for Digital Marketing Hub”. To see Adobe, Salesforce and Oracle as the leader was clear. The only one who is following them is Marketo and others like Experian, Marin and Teradata (now Mapp Digital) dropped of!
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
We will see a new Internet raising up, a peer-2-peer Internet of trust. This is not about web 2.0 or web 3.0, it’s a fundamental change. We can name it “Process Cloud” or just “Cloud 2.0”. Today data or software (SaaS) is within the cloud, with blockchain processes will be done in the cloud.
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?
The digital landscape is changing. Changing is our personal way to communicate and how we consume information. More and more is digital and marketers have more and more data about us which they can use for their marketing communication. The question is what is the best digital marketing solution? First of all: There is no […]