Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.
These days more and more buzzwords flying arround. Often new buzzwords for just a modification of something traditionally. Ad the end of the day we should leave the buzzwords and focus on what we want to achieve.
Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
In times of #CustomerCentric and #CustomerExperience it’s important to do a global communication and interaction. #CrossChannel is the keyword here. All-in-one marketing clouds offer these cross-channel approach. But is such a all-in-one solution really the best solution?
It used to be that organizations had individual clouds for their marketing and sales efforts as a way to pull together data, with each cloud holding information for just one area of the company. But just like the customer journey is changing, so too is how we manage it.
Recent CMO.com contributions look at data acquisition and potential challenges for data-driven marketers.