Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
In times of #CustomerCentric and #CustomerExperience it’s important to do a global communication and interaction. #CrossChannel is the keyword here. All-in-one marketing clouds offer these cross-channel approach. But is such a all-in-one solution really the best solution?
It used to be that organizations had individual clouds for their marketing and sales efforts as a way to pull together data, with each cloud holding information for just one area of the company. But just like the customer journey is changing, so too is how we manage it.
Recent CMO.com contributions look at data acquisition and potential challenges for data-driven marketers.
What are the best, most useful content marketing tool? Lilach Bullock shares her favorites in this list of content marketing tools.
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).
In this ‘post-platform era,’ he says, organizations need to catch up.
The tech could solve myriad issues pertaining to ad fraud and non-transparency, but would be yet another disruption to an industry still scrambling to achieve digital transformation.