Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.
These days more and more buzzwords flying arround. Often new buzzwords for just a modification of something traditionally. Ad the end of the day we should leave the buzzwords and focus on what we want to achieve.
Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
In times of #CustomerCentric and #CustomerExperience it’s important to do a global communication and interaction. #CrossChannel is the keyword here. All-in-one marketing clouds offer these cross-channel approach. But is such a all-in-one solution really the best solution?
It used to be that organizations had individual clouds for their marketing and sales efforts as a way to pull together data, with each cloud holding information for just one area of the company. But just like the customer journey is changing, so too is how we manage it.
Recent CMO.com contributions look at data acquisition and potential challenges for data-driven marketers.
What are the best, most useful content marketing tool? Lilach Bullock shares her favorites in this list of content marketing tools.
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).