We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?
From the how to the why with an insight in the future of Customer Experience Management in the Sneaks at the #AdobeSummit. The journey restarts now and first of all we need to change our mindset to get into this future.
Are you struggling with the “how” to do the transformation everyone is talking about? Do you know what to do, but if it comes to the how you (and/or your colleagues) have often a “yes, but…” in mind?
We talk about so many new things in business, everyday. It looks like everything is changing. This results in huge problems. We have learned the way to work and do business for so many years and have had success with it. Why should this be wrong now? Will this work in future?
There are too many chiefs and not enough indians is one often read quote. Is this true? Is this the problem we have? What do we need to do to enable growth?