Tag: Technology_Internet

View on Gartners Hype Cycle for Digital Marketing & Advertising, 2016

Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]

Marketing Technology Trends 2016 and above

Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.

Let’s have a look on technology with a marketing view / direction.

There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available  now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.

So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.

Why? Let’s have a look at these 2 statements:

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