Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
Social is important. It is not just a channel…. you need to live it! Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own. There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.