Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
Internet of Things (IoT) demystified. IoT is the network of physical items, equipped with electronics, transducers such as sensors and actuators, connectivity and software to capture, filter and exchange data about themselves and their environment for various IoT use cases and business purposes.
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
What do you understand under IoT? I’m sure asking 100 people I will get a minimum of 100 answers. How can we sum it up? IoT is about these three main parts: New Products and Services Simplifying and shorten Processes (mainly driven by IT) Customer Experience Point one and three are directly connected. Winning within […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?