Tag: IBM

Gartner Magic Quadrant for WCM 2017 … Who’s In Who’s Out?

It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts

Webanalytics will die

Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]

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