The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.”
This is a collection of definition I found or I was told. Happy to read your definition in the comments.
Forrester just released his #CX Index 2019 with “Some Small Gains, Widespread Stagnation, No Real Leaders”.
#CX is one of the most used “buzzwords” these days… but it is much more than jus a “buzzword”, it changes the entire way we are doing business in future as I think. We are in an early phase with some les players like Apple and Amazon which are (since long time) far ahead on this. So let’s see what Forrester has discovered.
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
Forrester just published his new Cross-Channel Campaign Management Wave Q1 2018