The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
The digital landscape is changing. Changing is our personal way to communicate and how we consume information. More and more is digital and marketers have more and more data about us which they can use for their marketing communication. The question is what is the best digital marketing solution? First of all: There is no […]
Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.
Let’s have a look on technology with a marketing view / direction.
There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.
So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.
Why? Let’s have a look at these 2 statements:
(more…)