From the how to the why with an insight in the future of Customer Experience Management in the Sneaks at the #AdobeSummit. The journey restarts now and first of all we need to change our mindset to get into this future.
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
2017 was a year packed full of buzz-word. 2018 will be the year to sort out and set the course for the future. It’s about the gap bringing the right vision to road.
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
It’s been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about ‘data as the new oil’, and in their place are marketers actually talking about data science.
It used to be that organizations had individual clouds for their marketing and sales efforts as a way to pull together data, with each cloud holding information for just one area of the company. But just like the customer journey is changing, so too is how we manage it.
“As the eCommerce market continues to grow in the United States and continues to take over the traditional brick and mortar stores, the need for digital leaders is important. “