Experience, Processes and Lateral Thinker
At the end of the day the process needs to questioning the company structure and if it’s contemporary to still have sales and marketing departments or corporate goals for employees for example.
Drive Marketing and CX Convergence With Modern Technology Solutions
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
Half of Marketers Aren’t Getting CX Right, Here’s Why
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – …
Cross-Channel vs. Platform Strategy
It’s a fight between online and offline. Amazon is well known for his platform strategy and is very successful with it. On the other site there is the cross-channel strategy which has it’s advantages. Some voices say that a platform strategy is killing offline within commerce. What is the truth? What is the solution?
It’s all about the X, the experience
We are talking about CX, UX, BX and much more. Some say UX is part of CX and others vice versa. But why? What is the truth? What about BX or EX?
Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis
Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…
What is your DX strategy?
Building a DX strategy is not that easy as you may think. You are doing digital, you have a strategy and you know that the customer focus is most important? Great! ….but let’s look behind.
Forrester Wave™: Experience Optimization Platforms, Q2 2018
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
Vodafone and my Customer Experience (CX)
What an amazing Customer Experience I just had… Well done Vodafone!!!
Are you really listening what your customers are saying?
Too many companies squander the treasure that is customer feedback. The solution is systematically measuring the customer’s voice and integrating it into a culture of continuous feedback.
