Customer Experience (CX) is one of the most important business driver. To be in the driver seat you need the right methodology and strategy. But what is a methodology and a strategy? How can we map this with #CX?
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]