Coffee, Lisa and the Customer Experience
This is the story about a coffee and Lisa, my personal #CX, Customer Experience Guru @ Adobe
Goodvertising & Native Advertising
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
From “Digital Transformation” to “Internet of Things” with the Customer in the middle
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Digital Marketing: Stop talking about…
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
Customer Experience & Customer Centric
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]
IoT – Think big, then keep it simple
What do you understand under IoT? I’m sure asking 100 people I will get a minimum of 100 answers. How can we sum it up? IoT is about these three main parts: New Products and Services Simplifying and shorten Processes (mainly driven by IT) Customer Experience Point one and three are directly connected. Winning within […]
