Author Jacob Morgan analysed 250 organisations to examine trends in employee experience
In order to create amazing customer experiences, companies need to ensure that they have the appropriate bedrock in place to enable brand and culture to be successfully integrated. In this article, we will discuss the three primary foundations – purpose, promise, and values.
Jeff Bezos talked to fellow Amazonians about how they maintain the culture of constantly delivering the best possible experience for their customers.
Culture eats process & strategy for lunch, but without processes & strategy there will be no culture. – There is no either or. We are process and result driven, but that’s not all and shouldn’t be the only focus if we want to change things and grow these days. Just focus on process & strategy is a dead end. The culture should be within the boat.
It’s not about what you sell. Customers want to know what you stand for. Here’s how to put culture at the center of your content marketing strategy.
A corporate culture is often the reason for an older company’s long term success. But to succeed in the digital era, this culture needs to transform.