At the end of the day the process needs to questioning the company structure and if it’s contemporary to still have sales and marketing departments or corporate goals for employees for example.
We talk about #CX (Customer Experience)… but how do we reach this? There are two views we should consider. The first one is the most used view while the second every one knows and lose sight of it. Only if we combine both views we get the big picture. It’s like with binoculars.