Tag: Analytics

View on Gartners Hype Cycle for Digital Marketing & Advertising, 2016

Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]

Webanalytics will die

Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]

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