Tag: Adobe

Gartner Magic Quadrant for WCM 2017 … Who’s In Who’s Out?

It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts

Personas and 1:1 Marketing

Personas are fictitious people and the typical user which holds important characteristics of your target group. The questions is, if we need  personas at a time everyone is talking about 1:1 marketing? Personas are a user model to describe a target group. Target groups are a set instrument since many years. Adobe is one of […]

Webanalytics will die

Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]

Marketing Technology Trends 2016 and above

Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.

Let’s have a look on technology with a marketing view / direction.

There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available  now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.

So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.

Why? Let’s have a look at these 2 statements:

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