Often, the #CustomerJourney will just be used to support the #ChannelThinking within (Online) #Marketing and has less to do with #CustomerExperience.
When does #rethinking starts?
Why do we need #Sales & #Marketing departments any longer in times of #CustomerExperience?
Often we need to fulfill wrong targets and stick in old structures. Why not eliminating the tanker #Sales & #Marketing?
Doesn’t matter in which context.. #Transformation is difficult for ourself and to do in established environments.
Moving yourself means doing mistakes… Who will move will step onto the feet of others who stands still.
#DigitalTransformation is not about technology… meanwhile every company should know that and shouldn’t mix #DigitalTransformation and #Digitalization any longer.
#B2B, #B2C…. it’s all about #B2E (Business to Everyone) or better #E2B, #C2B or #E2E. We should differentiate any longer between #B2B and #B2C, this is old shool target group thinking… not 1:1 thinking. Should we really place business any longer in front?
#Vision, #Mission, #Values and #Strategy: Often I see people start with a strategy… and left out vision, mission and values before.
If we want to place #CustomerNeeds in the center, we need to change employee goals.
