Statements, maybe a bit provocative!

Often, the #CustomerJourney will just be used to support the #ChannelThinking within (Online-) #Marketing and has less to do with #CustomerExperience.

When does #rethinking starts?


Why do we need #Sales & #Marketing departments any longer in times of #CustomerExperience?


Often we need to fulfill wrong targets and stick in old structures. Why not eliminating the tanker #Sales & #Marketing?


Doesn’t matter in which context.. #Transformation is difficult for ourself and to do in established environments.


Moving yourself means doing mistakes… Who will move will step onto the feet of others wo stands still.


#DigitalTransformation is not about technology… meanwhile every company should know that and shouldn’t mix #DigitalTransformation and #Digitalization any longer.


#B2B, #B2C…. it’s all about #B2E (Business to Everyone) or better #E2B, #C2B or #E2E. We should differentiate any longer between #B2B and #B2C, this is old shool target group thinking… not 1:1 thinking. Should we really place business any longer in front?


#Vision, #Mission, #Values and #Strategy: Often I see people start with a strategy… and left out vision, mission and values before.


If we want to place #CustomerNeeds in the center we need to change employee goals.



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