Some notes and thoughts about digital transformation
Posted on September 17, 2015
What is Digital Transformation for you?
Have you ever thought about this buzzword what it means for you?
Digital Transformation is NOT a technical process, it is starting in the head of each individual in a company. We are coming from a channel thinking, means one person is responsible for search, the other on for display, the next for e-mail, radio, tv, print, etc. The technical process, means implementing the right systems to bring the digital transformation live, is following the re-thinking.
Think about your business, your setup, your environment… what is digital transformation for you?
What is the benefit of Digital Transformation?
- Is it just doing things you did in the past manually now automated to save time?
- Is it connecting channels to have a better ROI?
- Is it gaining entire new business?
Digital Transformation is a process which takes place everywhere and every time in your company / business. This is a never ending process. Have you ever thought about milestones? Which milestones have you already reached and which are the next ones?
…feel free to take this to consider about writing a comment or an entire article. I’m happy to read what your thinking and vision is.