People Buy Emotions Not ThingsPosted on December 1, 2017It’s all about the #CustomerExperience. Both, experience and emotions are very close, so we need to trigger both through communication. People Buy Emotions Not Things Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than… Source: Brand Quarterly Categories: Communication, Customer CentricLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Privacy * By using this form you agree with the storage and handling of your data by this website.