People Buy Emotions Not Things

It’s all about the #CustomerExperience. Both, experience and emotions are very close, so we need to trigger both through communication.

People Buy Emotions Not Things Q1
 

People Buy Emotions Not Things

Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse? At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than…
 
Source: Brand Quarterly

 


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