Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones.
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. These events have ushered in an era of digital Darwinism, where the most adaptable and resilient brands survive and thrive.
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent …
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
There are too many chiefs and not enough indians is one often read quote. Is this true? Is this the problem we have? What do we need to do to enable growth?
Placing something new about old thinking, processes, structures,.. is no real change. Today I got a very good wording for it. “This is not transformation, this is just translation” (Thanks Steve for this great definition).
Everyone is talking about Digital Transformation. See my statements which gives the framework of what’s behind.
Brian Solis, principal analyst at Altimeter, a Prophet company discusses the key drivers of digital transformation in his latest report The 2018-2019 State o…