Executives responsible for leading digital transformation face daunting challenges. This is especially true in complex business organizations with entrenched cultures and longstanding business models that resist transformation.
What does Digital Transformation means for you? There are 1001 definitions out. The ones are looking more on the IT site and the others more on the business site. Let’s leave this buzzword out and have a look what to think about if you want to get “more digital”. Source: Video (German) Leading with OKR […]
Communication will change and communication is what we need to do for e-commerce. We will see a move away from channel thinking. Channel in direction mobile vs. desktop, but also display vs. social vs. search vs. e-mail or others. In the past we did communication based on environment, then on interest and in future it […]
I always talk about Performance Marketing. If I talk to online marketing people they mostly understand E-Commerce… but it’s much more, it’s: Performance-Advertising Performance-Content Performance-Branding Have a look into this article about Performance Brand Marketing.
What do you understand under IoT? I’m sure asking 100 people I will get a minimum of 100 answers. How can we sum it up? IoT is about these three main parts: New Products and Services Simplifying and shorten Processes (mainly driven by IT) Customer Experience Point one and three are directly connected. Winning within […]
Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]
Quote: “If you can successfully break down your silos and pull all your data together, you can create a dynamic, progressive profile of each customer, allowing you to anticipate and respond to their individual needs.”
According to 27% of senior executives, digital transformation is “a matter of survival.” So, exactly how can your company adapt to this ongoing digital shift?
First of all please excuse that this article is in German. It’s based on an open letter to the digital industry with a focus on german speaking region. — Christian Meyer ist Senior Media Manager Europe und Head of Digital bei der Theo Müller Gruppe. Sein offener Brief vom 1. September 2016 hat einige Gemüter erregt…und dies kurz vor dem wichtigsten Event in der Branche, der DMEXCO.