Digital

Marketing Technology Trends 2016 and above

Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.

Let’s have a look on technology with a marketing view / direction.

There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available  now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.

So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.

Why? Let’s have a look at these 2 statements:

(more…)

Start a Successful Social Media Strategy

Social is important. It is not just a channel…. you need to live it!
Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own.
There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.

Do NOT follow this link or you will be banned from the site!