Digital Transformation Steps

What does Digital Transformation means for you? There are 1001 definitions out. The ones are looking more on the IT site and the others more on the business site. Let’s leave this buzzword out and have a look what to think about if you want to get “more digital”. Source: Video (German) Leading with OKR […]

Marketplace: Live or die with Amazon

Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]

(German Article) Offener Brief von Digitalchef Christian Meyer

First of all please excuse that this article is in German. It’s based on an open letter to the digital industry with a focus on german speaking region. — Christian Meyer ist Senior Media Manager Europe und Head of Digital bei der Theo Müller Gruppe. Sein offener Brief vom 1. September 2016 hat einige Gemüter erregt…und dies kurz vor dem wichtigsten Event in der Branche, der DMEXCO.

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