Facebook now has 2 billion monthly users… and responsibility
Thirteen years after launching and less than five years after hitting 1 billion, Facebook now has 2 billion monthly active users. If getting to 1 billion was…
The Connected Car Opportunity
As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
Native Advertising vs. Content Marketing: What’s the Difference?
“Many in the advertising industry are confused by the difference between native advertising and content marketing. In some cases, the terms are even used interchangeably. However, it is important to recognize that they are not the same thing.” (outbrain.com)
Is your Company “Doing” Digital or “Being” Digital?
It’s no secret that technology’s advance is disrupting all industries. What is suprising is the large number of firms not yet accounting for it.
The future of ad agencies has never been more in doubt
The ad traditional ad agency business is under increased pressure, from consulting companies like Accenture to the growing dominance of Facebook and Google
Marketing Can No Longer Rely on the Funnel
A new model is needed for our increasingly non-linear world.
Content Marketing Mistakes
Content marketing is time consuming. It is lots of moving parts and needs many skills. It’s complicated. So what are the mistakes which are often done?
The CMO of the future has these 8 skills
The CMO of the future needs to be more of a futurist than a CMO. There is no way we can see the future. It’s unknowable. We can look at trends and imagine what the future will hold, but we cannot know the exact future.
Hashtag Analytics
While most brands are aware of the importance of using hashtags to boost their social media campaigns, not everybody is aware of the benefits of using hashtag analytics.
Social Media is so important for Customer Centric and Digital Transformation
Why is Social part of your Digital Transformation strategy? Why is Social so important? Social is the puls of your customer and much more….
