Marketing Topicss - Digital Marketing & Digital Transformation

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth – Brian Solis

There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…

Orchestrating the whole

We have an orchestra with great musicians. Different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.

The Customer Experience Management Tool for CX Leader

Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.

The Marketing Master Plan

Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?

Strategies to Drive Business Growth Through Digital Experience Innovation – by Brian Solis

“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”

Why the #CustomerJourney has very less to do with #CX

#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.

Changing the Driver Seat

What we need is to place our marketing doing (and systems) in the right context. First of all we need to bring our small boat from a lake to the see and then we can start changing the boat to a big ship… step by step.

Channel (Multi, Omni or Cross)

Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones.

Customer Journey Management in an Era of Disjointed Journeys

There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.

Operational Marketing Challenges

To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.