Why the #CustomerJourney has very less to do with #CX
Posted on June 14, 2019
#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.
Marketing
Changing the Driver Seat
Posted on May 31, 2019
What we need is to place our marketing doing (and systems) in the right context. First of all we need to bring our small boat from a lake to the see and then we can start changing the boat to a big ship… step by step.
Customer Journey Management in an Era of Disjointed Journeys
Posted on May 7, 2019
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
Operational Marketing Challenges
Posted on April 3, 2019
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
The symbiosis of Customer Experience and Performance Marketing
Posted on March 7, 2019
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
3 Insights From Gartner Hype Cycle for Digital Marketing and Advertising, 2018
Posted on December 6, 2018
Emerging and established technologies such as blockchain, consent management and multichannel marketing hubs provide opportunity amid rising privacy concerns.
The Series: Trust as the foundation for interaction
Posted on December 5, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 4)
Posted on December 2, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 3)
Posted on November 30, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 2)
Posted on November 29, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
