Operational Marketing Challenges
Posted on April 3, 2019
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Marketing
The symbiosis of Customer Experience and Performance Marketing
Posted on March 7, 2019
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
3 Insights From Gartner Hype Cycle for Digital Marketing and Advertising, 2018
Posted on December 6, 2018
Emerging and established technologies such as blockchain, consent management and multichannel marketing hubs provide opportunity amid rising privacy concerns.
The Series: Trust as the foundation for interaction
Posted on December 5, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 4)
Posted on December 2, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 3)
Posted on November 30, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 2)
Posted on November 29, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 1)
Posted on November 28, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Marketing In The Age Of Machine Learning
Posted on November 9, 2018
“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”
Power of Influencer Marketing on Rise: New Report
Posted on October 26, 2018
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
