Posted on October 4, 2018
It’s a fight between online and offline. Amazon is well known for his platform strategy and is very successful with it. On the other site there is the cross-channel strategy which has it’s advantages. Some voices say that a platform strategy is killing offline within commerce. What is the truth? What is the solution?
Posted on December 6, 2018
Emerging and established technologies such as blockchain, consent management and multichannel marketing hubs provide opportunity amid rising privacy concerns.
Posted on December 5, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Posted on December 2, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Posted on November 30, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Posted on November 29, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Posted on November 28, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Posted on November 9, 2018
“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”
Posted on October 26, 2018
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Posted on October 26, 2018
There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…
Posted on October 2, 2018
Marketers have a technology problem. A new report by Econsultancy, produced in partnership with Zone and Cognizant, has found that marketers’ technological infrastructure frequently falls short of the level required to enable a truly great customer experience – and marketers are well aware of it.
