Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
The six traps that mean customer journey mapping could be a mistake
Journey mapping has been the hottest topic in customer experience for the last couple of years. But all this attention has come at a cost – it has increasi
No, this is not… This is you and your business growing
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
MAKE A DIFFERENCE… between CRM & CXM
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
Why Digitalization is not Digital Transformation
Digitalization and Digital Transformation, two topics often uses as a synonymous, but different. While this topics are also mixed with in articles it is important to clearify the differences.
Channel thinking, the death blow of true #CX
Still wondering that people still think that the channel is important. CX isn’t a new topic, meanwhile it should be clear that the channel thinking approach is wrong.
The customer journey madness
Companies define the customer journey as “journey maps”, other rename campaign solutions to journey solutions. In truth the customer defines the journey which means that it is the “customer managed journey” and not the “managed customer journey”.
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities – Brian Solis
A great view from Brian Solis on how Marketing and CX will look like in 2020.
One Important Social Media Trend We Need to Think More About in 2020 – Brian Solis
It’s that time again where we explore what’s new and possible in the new year. Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020….
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Funnel (Brian Solis)
There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice.