Digital leadership: why change management is key to ecommerce success
Posted on April 21, 2017
Digital leadership: why change management is key to ecommerce success - Econsultancy
When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company's £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong? Our view in situations like these is that the answer lies in how the organisation works.