Communication

Tim Huges: “Why Advertising Has Failed Us”

Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says “we are the best”. This is no 2-way interaction who generates and solves needs / pains and build a relationship with a great experience. This is corporate and not customer focused…. and that’s why I think advertising will […]

The misuse of content

While living in times of talking about customer experience, publishing houses still think in reach and selling their content through paywalls ord other models, but is this cleverly?

The Series: Trust as the foundation for interaction

Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?

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