The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones.
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
Consumers expect more from brands. A cross-channel marketing approach can help your business build strong relationships and a bigger audience.
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Jeff Bezos talked to fellow Amazonians about how they maintain the culture of constantly delivering the best possible experience for their customers.
Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says “we are the best”. This is no 2-way interaction who generates and solves needs / pains and build a relationship with a great experience. This is corporate and not customer focused…. and that’s why I think advertising will […]
In 2015 DHL Freight rolled out a model for customer experience maturity measurement to provide a platform for CX improvement, which would prove highly successful.
Reports are often boring and full of buzzwords. The 5 trends in the “2019 CX Trends Report” shows that it is possible to do it different… they bring the right view on the table.
As organizations strive to become customer-centric, Gartner identified 10 common habits of organizations exercising customer centricity.