Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
What are operational silos, why do they occur and how can they harm customer experiences?
Judith Aquino’s work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, Brian Solis caught up with Judith to talk about the rise of experience innovation. She published ou…
“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones.
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
Consumers expect more from brands. A cross-channel marketing approach can help your business build strong relationships and a bigger audience.
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.