2018 B2B Content Marketing Benchmarks, Budgets and Trends
See the 2018 B2B content marketing search results to learn what key actions to take and approaches to adopt so you can improve your own content marketing program.
What is Customer Experience Value Creation?
“Customer experience value creation occurs when you empower customers to achieve their goals with greater satisfaction in a win-win approach.”
Corporate innovation— the next chapter of digital transformation
Have you ever heard about ROI, the Return on Innovation?
Filtered Content vs. Advertising
What we will see is a journey and a new dimension of content marketing. We all know the sentence “content is king” and are more or less annoyed of it. If content is king, then 3rd party content distribution is king kong.
The future of brand management
How can companies build the resilience and agility they need in the digital age? And what is the role of the brand in all this? One thing is certain: the brand manager will be the “hero of the transformation”.
Digital Transformation: Four Ways To Ensure Adoption From Your Employees
Overhauling your company’s performance through new digital platforms takes vision, patience and technical expertise, but the most critical factor is employee buy-in.
CX Triumph Rests On People And Culture
In the second article of his CX series, Johannes Ceh looks at the human and cukltural aspects of transformation into a customer-focused organisation, as well as the skills that go beyond pure digital.
Update: Is CEM the better CRM? …and is this the end of the evolution?
Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.
The 2017 State of Digital Transformation
“Digital transformation is more than a buzz word even though it has definitely achieved that status. In reality, digital transformation is one of the most promising business movements modernizing constructs and models for a digital economy…”[ref]Brian Solis, https://www.linkedin.com/pulse/2017-state-digital-transformation-brian-solis/ Read this summary from Brian Solis of the report “State of Digital Transformation” and get a free […]
A Paradigm Shift Is Fundamental To CX Success
Business that understad thaat delivering great customer experiences should be their priority have a lot of hurdles to overcome. This two-part series discusses the transformation that has to take place, first and foremost, in our minds.
