Customer Experience Trends for 2018
With all the discord and tension throughout the world Temkin Group believes that it’s a good time for all of us to refocus an what’s most important, our collective humanity.
With all the discord and tension throughout the world Temkin Group believes that it’s a good time for all of us to refocus an what’s most important, our collective humanity.
Internet of Things (IoT) demystified. IoT is the network of physical items, equipped with electronics, transducers such as sensors and actuators, connectivity and software to capture, filter and exchange data about themselves and their environment for various IoT use cases and business purposes.
Aaron Goldman, former colleague of me and chief marketing officer at 4C Insights, predicts that in 2018, we will stop labeling things “search” or “social” and just call them platforms. With this statement he points out that we should throw away the channel thinking and concentrate on audiences and experiences.
2017 was a year packed full of buzz-word. 2018 will be the year to sort out and set the course for the future. It’s about the gap bringing the right vision to road.
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
Customer expectations are rising faster than steroid use in Major League Baseball (MLB) – and companies are responding even slower than the MLB. Wait much longer to meet customers’ new expectations and your company may see its reputation tarnished, too.
Digital Transformation is in everyone’s mouth. We need to have the right vision, build the right strategy and solve the issues to get it up and running. It’s a question of vision, strategy and operational excellence.
Just listen to this great Video with Steve Jobs from 1997 talking about #CX, Customer Experience. That’s 20 years ago and we now start talking about this topic.
If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.
Delivering a great customer experience requires organisations to pay attention to their performance on three levels, executed similar to Maslow’s hierarchy of needs.