Uncover the current state of content marketing, its outlook and how it’s measured.
There is a huge change within marketing communication right now. Let’s draw a bow from a CRM, over a content and a communication strategy to a life strategy!
Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice.
In the end, the customer doesn’t care about how many channels you make available to them. They just want to buy the way they want to buy, have their questions answered, their problems solved and their comments acknowledged. It doesn’t matter what channel.
Marketing has different disciplines like Online, PR, Brand, Performance…. and also different Channels like TV, Display, E-Mail, Search, etc. Marketers needs to bring the different data silos together and companies needs to merge the different disciplines and channels to only one… let’s name them “user-communication”.
Nowadays users interact with your company through many different channels. What might start on the web, might go to mobile and tablet applications, emails, print, radio, social media, by talking to your employees on the phone for customer support, etc., etc.
Do I need both, a DSP (Demand Side platform) and a DMP (Data Management platform)? A question which is raising up more and more. Many marketers say yes… but it is a yes and no. If you want to do programmatic advertising you need a DSP to interact with the data exchange (ad-exchange and / or ad-networks)…
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.