Cross-Channel

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth – Brian Solis

There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…

What is the difference between a CRM and DMP in cross-channel advertising?

Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.

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