Still wondering that people still think that the channel is important. CX isn’t a new topic, meanwhile it should be clear that the channel thinking approach is wrong.
Companies define the customer journey as “journey maps”, other rename campaign solutions to journey solutions. In truth the customer defines the journey which means that it is the “customer managed journey” and not the “managed customer journey”.
Are channels, as we use the wording today, nonsense? Yes and no. If we think as a customer…
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones.
There is no single customer journey — there are myriad interactions that consumers experience on their way to final purchase.
Consumers expect more from brands. A cross-channel marketing approach can help your business build strong relationships and a bigger audience.