Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.
Content Marketing Strategist Adma Rogers shares invaluable insights on how to scale up your content marketing production even when you’re a team of one. From SEO strategies to clever social media tactics, Adam walks through everything you need to know about content production.
Writers regulaly receive dangerously incorrect advice on how to write SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outline outdated practices and a brief 5-step writing process for 2018.
I read a book that made a promise that intrigued me. It stated that content marketing could attract prospects and customers. So I started an experiment.
Work with a data scientist or at least think like one to be enable to say “I know”, not “I think” and gain respect of execs.
Interactive Content is the future of digital marketing. It keeps people on your site for longer and boosts the chance your content will go viral.
Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is.
See the 2018 B2B content marketing search results to learn what key actions to take and approaches to adopt so you can improve your own content marketing program.
What we will see is a journey and a new dimension of content marketing. We all know the sentence “content is king” and are more or less annoyed of it. If content is king, then 3rd party content distribution is king kong.