I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core is Customer Experience which is an online-, offline- and non-marketing topic. Change and Transformation are key elements beside Marketing. Marketing means the entire Communication and entire Interaction. So why naming this blog still Digital Marketing & Digital […]
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
While living in times of talking about customer experience, publishing houses still think in reach and selling their content through paywalls ord other models, but is this cleverly?
A conversation on the state of story-driven content with analyst and author Brian Solis.
As a business, a proper content marketing funnel is a must. This article explains what a content marketing funnel is and will help you develop (or improve) your own in no time.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.