“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
While living in times of talking about customer experience, publishing houses still think in reach and selling their content through paywalls ord other models, but is this cleverly?
A conversation on the state of story-driven content with analyst and author Brian Solis.
As a business, a proper content marketing funnel is a must. This article explains what a content marketing funnel is and will help you develop (or improve) your own in no time.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.
Content Marketing Strategist Adma Rogers shares invaluable insights on how to scale up your content marketing production even when you’re a team of one. From SEO strategies to clever social media tactics, Adam walks through everything you need to know about content production.
Writers regulaly receive dangerously incorrect advice on how to write SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outline outdated practices and a brief 5-step writing process for 2018.
I read a book that made a promise that intrigued me. It stated that content marketing could attract prospects and customers. So I started an experiment.