Operational Marketing Challenges
Posted on April 3, 2019
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Brand
The Series: Trust as the foundation for interaction
Posted on December 5, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 4)
Posted on December 2, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 3)
Posted on November 30, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 2)
Posted on November 29, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust as the foundation for interaction (part 1)
Posted on November 28, 2018
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Brands of the Future: The Critical Relationship Between BX, CX, UX and EX – Brian Solis
Posted on August 22, 2018
Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…
The friction between the customer and the brand
Posted on July 24, 2018
Is it a fight between a brand and the customer? Both have historically different interest and they still exist. Which view do you have? Is it possible to bring both interests together or is the customer so dominant these days that the brand needs to step backward?
The future of brand management
Posted on October 17, 2017
How can companies build the resilience and agility they need in the digital age? And what is the role of the brand in all this? One thing is certain: the brand manager will be the “hero of the transformation”.
Driving Digital Brand Transformation
Posted on October 17, 2017
“Getting ready for digital brand transformation may not be as easy as it sounds. It requires the input and cooperation of everyone throughout your entire company, from the people at the ground floor in your IT team to the top executives.”
