A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when one of our number was struggling to convince a client of the merits of investing in customer experience.
It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core is Customer Experience which is an online-, offline- and non-marketing topic. Change and Transformation are key elements beside Marketing. Marketing means the entire Communication and entire Interaction. So why naming this blog still Digital Marketing & Digital […]
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?