Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
How brands should lead through change, during and after coronavirus
Marketers debate how brands can make the crucial adaptations required by the current pandemic, and ensure positive change is maintained afterwards.
A quick view on Brand vs. Customer (Experience)
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
MAKE A DIFFERENCE… between CRM & CXM
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
Ensuring Alignment of Your Brand and Your Customers’ Experience
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
Does the customer needs to empathize into the brand or vice versa?
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
Your brand and customer experience – The Full Effect Company
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when one of our number was struggling to convince a client of the merits of investing in customer experience.
The brand, the last big bastion. What’s the next evolution after customer experience?
It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
In a personal matter: It’s time for change
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
Re-think your Marketing
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.