Marketing has different disciplines like Online, PR, Brand, Performance…. and also different Channels like TV, Display, E-Mail, Search, etc. Marketers needs to bring the different data silos together and companies needs to merge the different disciplines and channels to only one… let’s name them “user-communication”.
Do I need both, a DSP (Demand Side platform) and a DMP (Data Management platform)? A question which is raising up more and more. Many marketers say yes… but it is a yes and no. If you want to do programmatic advertising you need a DSP to interact with the data exchange (ad-exchange and / or ad-networks)…
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Real-Time Bidding (RTB) is in the whole world. Everyone is talking about it and it’s the basic “technology” for Programmatic Advertising, Real-Time Advertising (RTA) or however you call it. The question is if we really need real-time!? Let’s look back. Before RTB it was a massive workload to place and change campaigns. With RTB we […]