Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.
Those little digital images are growing and changing how we communicate. You best believe someones’s cashing in.
Aaron Goldman, former colleague of me and chief marketing officer at 4C Insights, predicts that in 2018, we will stop labeling things “search” or “social” and just call them platforms. With this statement he points out that we should throw away the channel thinking and concentrate on audiences and experiences.
Blockchain is the topic du jour at marketing and tech conferences around the world. It has been written about in many advertising publications and blogs more recently that you might be forgiven for thinking that it’s a new thing.
As businesses worldwide are becoming entirely digital transformed having a digital and social media strategy is fundamental.
There is no disputing that content marketing is here to stay, thriving alongside its ally ‘Analytics’. Before we immerse ourselves into this new form of advertising it’s important to explicitly state the two are different from each other. Though there isn’t a single agreed definition on both these term but it’s closely described as…
“Many in the advertising industry are confused by the difference between native advertising and content marketing. In some cases, the terms are even used interchangeably. However, it is important to recognize that they are not the same thing.” (outbrain.com)
Cross-device audience ID matching, which can match online users across their smartphone, tablet and computers, is forecast to make up over half of UK online adspend by 2020.
Seeding Alliance, a native advertising developer and marketer in Germany, have carried out a survey among industry experts.
The Native Advertising Institute presents the Native Advertising Technology Landscape as part of a new annual tradition.