To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says “we are the best”. This is no 2-way interaction who generates and solves needs / pains and build a relationship with a great experience. This is corporate and not customer focused…. and that’s why I think advertising will […]
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
Forrester Thought Leadership Paper
With regulatory pressure looming, Google is spending heavily for its cloud business, hardware products and A.I. assistant.
Avoid being slowed off and get inputs within 5 areas of native advertising that will get special attention in 2018.
Santander Consumer Bank is going all in on content marketing, but they know that great content isn’t enough. You need to incorporate paid distribution into your marketing strategy.
Those little digital images are growing and changing how we communicate. You best believe someones’s cashing in.
Aaron Goldman, former colleague of me and chief marketing officer at 4C Insights, predicts that in 2018, we will stop labeling things “search” or “social” and just call them platforms. With this statement he points out that we should throw away the channel thinking and concentrate on audiences and experiences.
Blockchain is the topic du jour at marketing and tech conferences around the world. It has been written about in many advertising publications and blogs more recently that you might be forgiven for thinking that it’s a new thing.