Channel thinking, the death blow of true #CX
Still wondering that people still think that the channel is important. CX isn’t a new topic, meanwhile it should be clear that the channel thinking approach is wrong.
The customer journey madness
Companies define the customer journey as “journey maps”, other rename campaign solutions to journey solutions. In truth the customer defines the journey which means that it is the “customer managed journey” and not the “managed customer journey”.
In a personal matter: It’s time for change
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
Re-think your Marketing
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
The Marketing Master Plan
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
Operational Marketing Challenges
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Tim Huges: “Why Advertising Has Failed Us”
Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says “we are the best”. >>> Read my view about communication in 2025:https://esser.me/communication2025/
The symbiosis of Customer Experience and Performance Marketing
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
Forrester: The Move Toward In-App Advertising
Forrester Thought Leadership Paper
Google’s Parent Company Spends Like It’s Thinking of a Future Beyond Ads
With regulatory pressure looming, Google is spending heavily for its cloud business, hardware products and A.I. assistant.
