Channel (Multi, Omni or Cross)

Multi-Channel, Omni-Channel and Cross-Channel are some of the most confusing topics.

Some people are talking about multi-channel and meaning the same as others understand under cross-channel. In the time of digital transformation & customer experience, cross-channel is the only direction for me and there is no excuse for the other ones. Think it is a very important point to make sure to talk about the same. Here is my differentiation of these 3 topics…

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