Author Jacob Morgan analysed 250 organisations to examine trends in employee experience
What are operational silos, why do they occur and how can they harm customer experiences?
It’s how successful companies redefine their businesses.
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
A common misunderstanding of an important idea.
Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
“We cannot solve our problems with the same thinking we user when we created them.” Albert Einstein
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.
Let’s be different… >>>Trashing sales & marketing departments >>> Change from B2B & B2C to E2B >>> Read more…