Everything is branding: The expanding influence of the CMO
Posted on May 11, 2017
It’s all about customer centric. Branding and the role of the CMO is changing. Read this great article by Alicia Hatch, CMO of Deloitte Digital
Everything is branding: The expanding influence of the CMO - Digiday
Every marketer knows that customer-centric companies are winning in our digital world. For marketers, these trends are upending their old adage from “Branding is everything” to “Everything is branding.” That simple flip of words may seem like just a nuance, but it has huge implications for the modern CMO.