The 2017 Native Advertising Technology Landscape
The Native Advertising Institute presents the Native Advertising Technology Landscape as part of a new annual tradition.
The Native Advertising Institute presents the Native Advertising Technology Landscape as part of a new annual tradition.
Marie Gulin-Merle, the CMO of L’Oréal USA, shares how her company is reinventing its marketing to keep up with the accelerating trends.
chiefmartec.com released the 2017 edition of the marketing technology landscape
Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates.
Blockchain technology presents vast opportunities for brands, from ad delivery verification to the safe storage of data, so marketers should get to grips with the technology now.
All of this talk about rogue YouTube ads, fake Likes on Facebook, and Snapchat vs. Instagram is fascinating, but how much of it is relevant to a marketer’s daily job?
Uncover the current state of content marketing, its outlook and how it’s measured.
When the then CEO of Marks & Spencer laid the blame for an 8.1% drop in sales and resulting fall in the share price on the launch of the company’s £150m new website in 2013, Econsultancy asked the question, where did the Marks & Spencer website launch go wrong?