Stories matter: the why and what of business storytelling
Why tell stories? Storytelling is human. It is deeply rooted in human nature and as old as mankind itself. Lean why business storytelling matters even more.
What if we killed communication departments alltogether to align on the story?
As I was taking my evening walk last week I started to think about the different projects, conversations and experiences I had in the past few months and years. What became clear to me is that many organizations are „disfunctional“ in terms of effectively telling their story for the age we live in…
The 2017 Social Media Universe in One Infographic
Great overview of the social media landscape by Brian Solis and JESS3. Read the article on LinkedIn or just download the infographic.
Sizmek to Acquire Fellow Ad Tech Company Rocket Fuel for $125.5 Million
Sizmek, an advertising technology company owned by private-equity firm Vector Capital, has agreed to acquire public ad-tech company for $125.5 million, or $2.60 per share, the companies said Tuesday.
Facebook now has 2 billion monthly users… and responsibility
Thirteen years after launching and less than five years after hitting 1 billion, Facebook now has 2 billion monthly active users. If getting to 1 billion was…
The Connected Car Opportunity
As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
Native Advertising vs. Content Marketing: What’s the Difference?
“Many in the advertising industry are confused by the difference between native advertising and content marketing. In some cases, the terms are even used interchangeably. However, it is important to recognize that they are not the same thing.” (outbrain.com)
Is your Company “Doing” Digital or “Being” Digital?
It’s no secret that technology’s advance is disrupting all industries. What is suprising is the large number of firms not yet accounting for it.
The future of ad agencies has never been more in doubt
The ad traditional ad agency business is under increased pressure, from consulting companies like Accenture to the growing dominance of Facebook and Google
The consumer decision journey in the increasingly complex search retail marketplace
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.
