Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?
New York City-based blockchain ad tech firm MadHive thinks so.
New York City-based blockchain ad tech firm MadHive thinks so.
As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
One of the great advantages of programmatic is access to audience data, but how to use data to improve targeting?
The business world is always looking for that great new idea, but what if the “next big thing” was something as old as humanity?
Contributor John Nardone takes a look at how consumer behavior has changed in the age of smartphones and multitasking and explains why data-driven creative is essential to reach this new, distracted consumer.
API integrations with 19 new partners are aimed at helping marketers more easily manage and track LinkedIn campaigns.
There are now over 3 billion social media users in the world. Hootsuite / we are social published this amazing report about internet, social, mobile and social mobile user.
It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts
Digital is shaping the world. Shaping the communication, product & services and processes. The way consumer interact with a company diversify. Artificial Intelligence (AI) will find its way into many areas and the touch points with a customer will change. We communicate through influencers, the refrigerator, the smartwatch or the onboard display in a car. […]
“We hear the phrase ‘digital transformation’ a lot these days, and it often seems to focus on only half of the equation: digital.”