Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice.
In the end, the customer doesn’t care about how many channels you make available to them. They just want to buy the way they want to buy, have their questions answered, their problems solved and their comments acknowledged. It doesn’t matter what channel.
Have a search for the hashtag #digitalrumble on Twitter and post your own #digitalrumble!
Marketing has different disciplines like Online, PR, Brand, Performance…. and also different Channels like TV, Display, E-Mail, Search, etc. Marketers needs to bring the different data silos together and companies needs to merge the different disciplines and channels to only one… let’s name them “user-communication”.
Pssst…. “The buyer is also the user and the user is also the buyer”
Nowadays users interact with your company through many different channels. What might start on the web, might go to mobile and tablet applications, emails, print, radio, social media, by talking to your employees on the phone for customer support, etc., etc.
Do I need both, a DSP (Demand Side platform) and a DMP (Data Management platform)? A question which is raising up more and more. Many marketers say yes… but it is a yes and no. If you want to do programmatic advertising you need a DSP to interact with the data exchange (ad-exchange and / or ad-networks)…
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Turn around… What do you see? Turn back and look forward. Are you open minded and really want to change things? Changing things for you and also things within your market?
Digital is always changing. If you do things like two or more years before and you are happy with the results ok, but there is such a huge potential within digital and the digital transformation / IoT. It requires change in all areas of operating. Digital Transformation is change in every pore of you, and your business. It’s about…
Communication and interaction with clients, user, prospects, etc. is changing. Here are five important things brands and marketers should think about.