Marketing & Transformation - What is changing in marketing & what means digital transformation really?

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Skipping channel thinking and build up a cross-channel approach to interact holistic with the customer.

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Change requires mindset, lateral thinking and the true willingness to do more than just placing a shell.

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Customer Experience

We see #CX as the key change driver, but often we have a huge issue in mindset & implementation.

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"Sven is a proven leader in digital transformation with the ability to bring customer-centric solution to the table and work through the process from ideation to implementation. He knows how to 'think globally and act locally.' " Aaron Goldman, CMO Kenshoo
Latest Highlights

What counts? What hits?

First of all it's the mindset! We still build Customer Experience around the Brand and not vice versa. We can't let go what we have learned for decades.

In a personal matter: It's time for change

4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as...

Platform Economic, the Core of the Digital Revolution

We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?

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